GTM Strategy & Product Marketing Results

Proven Marketing Leadership That Drives Revenue

A group of four people participating in a video conference via Cisco Devices in a modern office space with four remote attendees.

Cisco\Enterprise B2B Technology • Global Infrastructure

The Challenge

Cisco needed to accelerate adoption of their Collaboration portfolio and Devices while reducing complex onboarding friction that was creating revenue risk.

The Solution

Built Cisco's first AI-powered customer segmentation platform and created scalable onboarding programs that reduced time-to-value from 3-9 months to weeks. Developed cross-functional playbooks and attribution systems to track ROI across product-led, sales-driven, and partner channels.

$87.7M

At-Risk Revenue Preserved

75%

Faster Time-to-Value (21 days)

$19.6M

New ARR Generated

Givelify\FinTech • Digital Platform

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Givelify illustration showing a hand holding a smartphone with a heart symbol on the screen.

The Challenge

Givelify needed to scale from $500M to $1B while navigating complex nonprofit compliance requirements and competitive donation platform dynamics.

The Solution

Architected comprehensive go-to-market strategy combining brand positioning, strategic partnerships for market expansion, and product-led user acquisition initiatives. Developed scalable messaging frameworks and established partnership-driven distribution channels.

200%

Sales Pipeline Increase

1,700%

Brand Visibility Expansion

Digicel\Telecommunication • Cloud • SaaS • Caribean Market Leader

The Challenge

Digicel needed to establish a dominant social media presence across 32 Caribbean markets while optimizing a $5.8M marketing budget for its second-largest region. The telecom giant required scalable strategies to influence business priorities and drive measurable growth without increasing spending or risking market share loss.

The Solution

establishing social media blueprints that became the regional standard across 32 markets, and developed comprehensive go-to-market strategies. At 26, was promoted to a strategic executive role reporting directly to the CEO on market sentiment, conducting market analysis that influenced $925M business decisions, developed scalable brand positioning adoption frameworks, and architected performance optimization systems for its digital payment service, MonCash.

A red Digicel kiosk with two people at the counter, set in a tropical location near a lake with palm trees and a sailboat in the background.

404%

Increase in App Downloads

20%

Reduction in Media Spend

200%

Brand Awareness Growth in 3 Months

860%

User Base Growth in 2 years

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