Beyond the Framework: How AI-Native Customer Journeys Are Reshaping Full Funnel Strategy in 2025
Modern customer journeys are complex, non-linear, and influenced by countless touchpoints. The ALIGN. ACTIVATE. ADVANCE. framework was designed for this reality.
ALIGN. ACTIVATE. ADVANCE.: A Full Funnel Framework Born from $100M in Customer Journey Optimization"
After analyzing many customer journeys across Fortune 100 and scaling companies, three principles emerged that consistently separated sustainable growth from temporary wins.
Getting Started: Your Full Funnel Assessment
The ALIGN. ACTIVATE. ADVANCE. framework is practical, tested, and ready to implement across your entire customer journey.
The $88.3M Question That Changed How I Think About Customer Journeys
Alignment begins before the first marketing touchpoint and continues through every stage of the customer lifecycle.